| Huntsville-Madison, AL (Custom Market)

MARKET COVERAGE MARKET COUNTIES
Covered by Lamar of 146 - Huntsville, AL Limestone, Madison Counties

Digital Bulletin
18+ POPULATION: 329,276 AVERAGE INMARKET IMPRESSIONS (WEEKLY): 181,155
Guaranteed
Spots Per
Day
Total
Advertisers
Seconds
Per Spot
4 Week Rate Weekly
Rate
3 Day Rate Daily
Rate
4 Week
Reach
4 Week
Frequency
1332 6 10 $3,150 $1,750 $1,312 $656 41.9% 6.2
For Network Packages call 800.23.LAMAR

Digital Poster
18+ POPULATION: 329,276 AVERAGE INMARKET IMPRESSIONS (WEEKLY): 98,260
Guaranteed
Spots Per
Day
Total
Advertisers
Seconds
Per Spot
4 Week Rate Weekly
Rate
3 Day Rate Daily
Rate
4 Week
Reach
4 Week
Frequency
1332 6 10 $1,512 $840 $630 $315 10.6% 5.5
For Network Packages call 800.23.LAMAR

Junior Bulletin
18+ POPULATION: 329,276 AVERAGE INMARKET IMPRESSIONS (WEEKLY): 45,241
Weekly
TRP
Total
Panels
4 Week
Rate Per
Panel
4 Week Cost 4 Week
TRP
4 Week
Impressions
CPP CPM 4 Week
Reach
4 Week
Frequency
50 4 $0 $0 200 723,856 $0.00 $0.00 21.8% 12.1

Junior Poster
18+ POPULATION: 329,276 AVERAGE INMARKET IMPRESSIONS (WEEKLY): 25,644
Weekly
TRP
Total
Panels
4 Week
Rate Per
Panel
4 Week Cost 4 Week
TRP
4 Week
Impressions
CPP CPM 4 Week
Reach
4 Week
Frequency
100 13 $0 $0 400 1,333,488 $0.00 $0.00 57.3% 11.8
50 7 $0 $0 200 718,032 $0.00 $0.00 29.6% 13.7

Permanent Bulletin
18+ POPULATION: 329,276 AVERAGE INMARKET IMPRESSIONS (WEEKLY): 85,042
Weekly
TRP
Total
Panels
4 Week
Rate Per
Panel
4 Week Cost 4 Week
TRP
4 Week
Impressions
CPP CPM 4 Week
Reach
4 Week
Frequency
300 12 $0 $0 1,200 4,082,016 $0.00 $0.00 49.7% 30.9
200 8 $0 $0 800 2,721,344 $0.00 $0.00 47.2% 22.9
100 4 $0 $0 400 1,360,672 $0.00 $0.00 44.0% 13.8

Poster
18+ POPULATION: 329,276 AVERAGE INMARKET IMPRESSIONS (WEEKLY): 57,456
Weekly
TRP
Total
Panels
4 Week
Rate Per
Panel
4 Week Cost 4 Week
TRP
4 Week
Impressions
CPP CPM 4 Week
Reach
4 Week
Frequency
300 18 $0 $0 1,200 4,136,832 $0.00 $0.00 45.2% 34.2
200 12 $0 $0 800 2,757,888 $0.00 $0.00 40.5% 23.8
100 6 $0 $0 400 1,378,944 $0.00 $0.00 33.1% 12.6

Rotary Bulletin
18+ POPULATION: 329,276 AVERAGE INMARKET IMPRESSIONS (WEEKLY): 101,300
Weekly
TRP
Total
Panels
4 Week
Rate Per
Panel
4 Week Cost 4 Week
TRP
4 Week
Impressions
CPP CPM 4 Week
Reach
4 Week
Frequency
300 10 $0 $0 1,200 4,052,000 $0.00 $0.00 49.0% 28.6
200 7 $0 $0 800 2,836,400 $0.00 $0.00 45.7% 19.5
100 4 $0 $0 400 1,620,800 $0.00 $0.00 43.1% 12.5

All rates listed are 4 Week planning rates for 2014 and subject to space availability. Discounts may apply based on length of campaign or size of total purchase at time of contract.