These charts illustrate the demographic breakdown of the proposed panels in your Lamar Out-of-Home campaign.
Adults By Age
Adults By Household Income
Adults By Ethnicity
Adults By Gender
Adults By Race
Additional locations and Out-of-Home products may help you achieve a greater concentration of your target audience.
Please discuss options with your Lamar representative.
Store Location(s)
    • *Impression values based on:
    Map Icon Label Panel # Geopath Id Media/Style Distance Facing H x W *Weekly Impressions Illum.
    Total Weekly Impressions: 
    Icon for Panel
    Location: 
    Current Advertiser: 
    : 
    Rate: 
    Production Cost: 
    Miscellaneous: 
    (Market)
    (Target Audience)
    (Target Population)
    Week Campaign
    CAMPAIGN
    TOTALS:
    TOTAL WEEKLY IMPRESSIONS TOTAL TRPs TOTAL CAMPAIGN TRPs AVG. % COMP TOTAL CAMPAIGN REACH % TOTAL CAMPAIGN FREQUENCY CPP CPM
    Panel Location Description *Weekly Impressions Weekly TRPs Campaign TRPs % Comp Campaign Reach % Campaign Freq. Index CPP CPM
    • IMPRESSIONS: The number of impressions of those within your target audience who will notice your OOH ad in a week.
    • TRPs: The total number of impressions delivered by an OOH display expressed as a percentage of the population.
    • % COMP: The percentage of your OOH panel’s audience that is your target demographic. This is your concentration of a target audience per panel.
    • CPP: The cost of 1 rating point (1% of your target audience).
    • CPM: The cost of 1000 impressions of your target audience.
    • REACH: The percentage of your target audience that will see your OOH ad over the course of your campaign.
    • FREQUENCY: The average number of times your target audience will see your ad over the course of your campaign.
    • INDEX: A measure of how much more or less likely it is that an OOH display will be seen by your target audience than by the general population. Indexes over 100 are more likely. Under 100 are less.
    Geopath Logo
    *Weekly Impressions for digital locations are per spot.
    The Geopath Audience Location Measurement® data for {measuresYear} is provided by the Geopath for Audience Location Measurement, Inc., New York, New York. © Copyright {measuresYear}, All Rights Reserved. API 2.11
    • TOTAL CAMPAIGN INVESTMENT
    • TOTAL SPACE INVESTMENT
    • TOTAL CAMPAIGN INVESTMENT
    • TOTAL SPACE INVESTMENT
    • PRODUCTION INVESTMENT
    • COST PER DAY
  • PRODUCTION COST
    • COST PER DAY
    • COST PER PANEL PER DAY
    • SPACE INVESTMENT
    • PER PANEL INVESTMENT
    PANEL
    LOCATION #
    ADVERTISING STRENGTHS:
    WEEKLY IMPRESSIONS:
    MEDIA TYPE/STYLE:
    LAT/LONG:
    MARKET:
    GEOPATH ID:
    PANEL SIZE:   View Spec SheetRequest Spec Sheet
    VINYL SIZE:
    FACING/READ:  Video Drive-By
    ILLUMINATED:
    SLOTS/DWELL: /
    ESTIMATED SPOTS/DAY:
    RATE:
    PRODUCTION COST:
    ADVERTISER:
    MISCELLANEOUS:
    SHIPPING ADDRESS:
    Map of Panel
    *Impression values based on:
    PANEL
    LOCATION #
    ADVERTISING STRENGTHS:  
    Map of Panel
    WEEKLY IMPRESSIONS:
    MEDIA TYPE/STYLE:
    GEOPATH ID:
    LAT/LONG:
    MARKET:
    PANEL SIZE:
     View Spec SheetRequest Spec Sheet
    VINYL SIZE:
    FACING/READ:
     Video Drive-By
    ILLUMINATED:
    SLOTS/DWELL:
    /
    ESTIMATED SPOTS/DAY:
    RATE:
    PRODUCTION COST:
    ADVERTISER:
    MISCELLANEOUS:
    SHIPPING ADDRESS:
    *Impression values based on:
    PANEL
    LOCATION #
    Map of Panel
    *Impression values based on:
    ADVERTISING STRENGTHS:
    WEEKLY IMPRESSIONS:
    MEDIA TYPE/STYLE:
    LAT/LONG:
    MARKET:
    GEOPATH ID:
    PANEL SIZE:   View Spec SheetRequest Spec Sheet
    VINYL SIZE:
    FACING/READ:  Video Drive-By
    ILLUMINATED:
    SLOTS/DWELL: /
    ESTIMATED SPOTS/DAY:
    RATE:
    PRODUCTION COST:
    ADVERTISER:
    MISCELLANEOUS:
    SHIPPING ADDRESS:
    PANEL
    LOCATION #
    ADVERTISING STRENGTHS:
    Map of Panel
    WEEKLY IMPRESSIONS:
    MEDIA TYPE/STYLE:
    GEOPATH ID:
    LAT/LONG:
    MARKET:
    PANEL SIZE:
     View Spec SheetRequest Spec Sheet
    VINYL SIZE:
    FACING/READ:
     Video Drive-By
    ILLUMINATED:
    SLOTS/DWELL:
    /
    ESTIMATED SPOTS/DAY:
    RATE:
    PRODUCTION COST:
    ADVERTISER:
    MISCELLANEOUS:
    SHIPPING ADDRESS:
    *Impression values based on: